septiembre 6, 2009 en 6:44 pm · Filed under Libros and tagged: diffusion of innovation, Everett Rogers, innovations, interdisciplinary, social science
Choice the name of Everett Rogers…is virtually synonymous with the study of the diffusion of innovations….His coverage is comprehensive, ranging from the elements of diffusion and the history of diffusion research to generators of innovation, change agents, and the consequences of innovations. Among the many features that make this an exemplary interdisciplinary effort are Rogers’s clear, literate style and his ability to stay in touch with social realities. He sets a high standard for social theorists.
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